The origins of Maxima can be traced back to a passion for empowering confidence to take lifesaving action. Established in 1999, our founder, a veteran in the biomedical engineering industry, recognised the need for high quality, reliable lifesaving equipment to be accessible in common public places. Today, we continue this legacy of empowering confidence to take life-saving action, with the goal of providing the best possible tools for first responders to confidently save lives.
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Our Core Principles
Our Core Principles
Quality: When every second counts in an emergency scenario, it is crucial to have equipment that meet your specific requirements and expectations. Upholding our Standard of Quality ensures that our products are reliable, durable, and performs its intended function effectively.
Value: Capitalising on technology in our business operations, we can effectively curtail operating expenses, leading to cost savings that can be transferred to our clients. This, in turn, enables us to maintain competitive product pricing while upholding our high standards of quality.
Service: Our commitment to providing outstanding service is reflected in our company culture, processes, and values, and is an integral part of our brand identity. Our vertical integration of supplying, installing, and maintaining our products offers clients a comprehensive all-in-one solution, eliminating the hassle of coordinating with multiple parties.
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